Brussels recently played host to an extraordinary unveiling: the Belgian launch of the Volvo EX60, Volvo Cars’ newest fully electric model. Following its global premiere in Sweden, the EX60 was introduced to the Belgian market in a striking, immersive setting designed by renowned Belgian artist Victor Verhelst.
Transforming Space Through Digital Art
Victor Verhelst is celebrated for his layered, multidimensional compositions, where 2D and 3D planes intersect to create vivid, urban-inspired landscapes. For the EX60 launch, Verhelst translated his digital visual language into a monumental LED installation that transformed the venue. Floors and walls came alive with continuously moving light, color, and perspective, evoking the destinations drivers can reach on a single electric charge. In this environment, the EX60 became part of the visual rhythm, integrated seamlessly as both vehicle and architectural element.
Sound played a central role in the experience. Verhelst collaborated with musician and producer GERARD to create a complementary soundscape that enhanced the visual installation. The music added subtle layers of emotion, inviting attendees into a contemplative and fully immersive encounter with the car and its environment.
Shared Values: Technology in the Service of Experience
The collaboration between Volvo and Verhelst reflects shared principles. The Volvo EX60 is designed to harness technology—software, AI, and design—to create a harmonious experience that emphasizes safety, sustainability, and intuitive interaction. Similarly, Verhelst’s artistic practice uses digital tools not as an end in themselves, but as a means to imagine new perspectives and experiences.
“The greatest luxury you can receive as an artist is trust and creative autonomy,” said Verhelst. “Volvo gave me genuine freedom, allowing me to create a work that reflects both my vision and their forward-thinking approach to mobility.”
For Volvo Car Belux, the launch represented more than a vehicle introduction.
“Today we are not just introducing a new model,” said Michel De Coninck, Managing Director. “We are showing how Volvo is reinventing mobility for a fully electric era. The EX60 is designed for a new generation of drivers—people who value design, technology, sustainability, and safety without compromise.”
Hamza Chaaban, Commercial Operations Director, added: “The unveiling of the EX60 is a huge milestone for the team and the result of a long, collaborative effort. This is more than a new model—it is a true game changer.”
Art and Innovation Driving the Future of Mobility
Through this collaboration, Volvo demonstrates that art can be a vital storytelling medium, not just decoration. By combining innovation with creativity, the EX60 launch shows how electric mobility can be experienced not only as transportation but as a holistic, sensory journey. Where technology enables movement, artistic vision gives direction to the journey.
For drivers in Maine and across New England, the Volvo EX60 is an exciting glimpse into the next generation of fully electric SUVs coming to the U.S. While the EX60 is not yet available, Portland Volvo Cars invites you to explore our current lineup of Volvo electric and plug-in hybrid vehicles, from the compact EX30 to the award-winning EX90. Browse our available inventory, or schedule a test drive today to experience the innovation, safety, and Scandinavian design that Volvo EVs bring to every journey.
For drivers in Maine and across New England, the Volvo EX60 is an exciting glimpse into the next generation of fully electric SUVs coming to the U.S. While the EX60 is not yet available, Portland Volvo Cars invites you to explore our current lineup of Volvo electric and plug-in hybrid vehicles, from the compact EX30 to the award-winning EX90. Browse our available inventory, or schedule a test drive today to experience the innovation, safety, and Scandinavian design that Volvo EVs bring to every journey.